Work With Sandy Toes & Popsicles

For more than 17 years, I've been sharing family fun, theme parks, food, travel, products, and Southern California experiences with an audience that trusts me to show them what is actually worth doing, trying, and buying. Everything I share is rooted in real experience, which has always been an important part of Sandy Toes & Popsicles. 

Today, I create colorful, authentic lifestyle content for Instagram, TikTok, and SandyToesandPopsicles.com, with a strong focus on family, experiences, travel, theme parks, food, products, and life in Southern California.

Here is my disclosure policy.

Let's Create Something Fun

I love working with brands to create content that feels natural to my audience while still bringing the campaign to life in a creative way.

Rather than simply showing a product, I like to build a story or experience around it. That might mean a family adventure, a creative night at home, a fun transformation, a recipe, a theme park experience, or a completely original concept created specifically for the campaign.

Partnership opportunities can include:

• Instagram Reels, posts, carousels, and Stories
• TikTok videos
• Sponsored blog content
• Product and experience features
• Travel and destination coverage
• Theme park and attraction coverage
• Restaurant and food content
• UGC and short-form video creation
• Event attendance and coverage
• Brand ambassadorships
• Custom campaign concepts

Why Work With Me?

Sandy Toes & Popsicles has been a trusted Orange County and Southern California resource for more than 17 years. My audience has grown up with my family, followed our adventures, tried the places I recommend, and discovered new experiences through my content.

Along with my established audience, I bring a professional background in digital marketing, social media, content creation, SEO, and visual storytelling. That means I understand both sides of a campaign: creating content that feels authentic to my audience while also keeping the brand's objectives, messaging, and deliverables in mind.

My content is especially well suited for brands in:

Family • Lifestyle • Travel • Theme Parks • Entertainment • Food • Beauty • Retail • Crafts • Holidays • Southern California Experiences

Audience + Reach

These are Sandy Toes & Popsicles stats according to Google Analytics:
Monthly Pageviews: 100,000+
Instagram: 25K+
TikTok: 19K+
Pinterest: 20K+
Facebook: 17K+

Website traffic, audience demographics, engagement metrics, video views, and additional analytics are available upon request.

Previous Partnerships

Over the years, I've had the opportunity to work with brands and destinations including Disneyland, Knott's Berry Farm, LEGOLAND, Walgreens, Target, Whole Foods, McDonald's, BJ's Restaurants, Aquarium of the Pacific, OC Fair, Segerstrom Center for the Arts, Monster Jam, Yogurtland, See's Candies, Verizon and many more. Your current page documents a much larger history of partnerships as well. 

Sandy Toes & Popsicles has also been featured by outlets including BuzzFeed, HGTV, Huffington Post, POPSUGAR, Good Housekeeping, Martha Stewart, Yahoo!, KTLA, OC Family, Baby Center, Tip Junkie, Spoonful, Apartment Therapy, ivillage, Lilsugar, Cool Mom Picks, and the Orange County Register.

Let's Work Together

Have a campaign, product, destination, event, or experience that feels like a good fit?

I'd love to hear about it.

Jill Parkin
Sandy Toes & Popsicles | @popsicleblog
jill@sandytoesandpopsicles.com

Media kit, rates, analytics, and campaign examples are available upon request. you can download Sandy Toes & Popsicles Media Kit here.